JESSICA FINN
Burbank, CA jess@ice9design.com • www.ice9design.com

SUMMARY

Visual Designer: Web & Print / Web Developer / Flash Animator / Interactive Media Specialist ~ LA-based

  • 15+ years innovating B2B/B2C power-branding Web Design & Graphic solutions to support corporate image and messaging and to drive brand  awareness for small business owners, companies and Fortune 500 clients alike
  • Specialize in creating clean, visually compelling, and easy-to-navigate websites, as well as the full gamut of graphic design products/services, to include banner ads, logo design and web graphics
  • To date have worked on over 40 special projects, each up to 6 months in duration, including e-commerce websites, membership websites, a job board, and the integration of a complex database into a website
  • Oversee requirement gathering through to strategic planning, production and final delivery
  • Advanced user of the full Adobe CS 5.5 suite (including Adobe Illustrator, Photoshop and InDesign), as well as CSS & HTML, with eye for branding, layout, color and typography
  • Past clients include: Alta Vista, Bank of America, Excite, GlobalSpec, HarmonyCentral, IntelHealth, MedTech, MSN, OpenText, Symantec, Thomson CompuMark and VeriSign
  • Passionate and highly creative individual who strives to create a unique user experience
  • Proven success facility mastering new/emerging technologies in a very short period of time
  • Has reputation of being ultra-professional from start to finish, producing terrific results and being a highly creative, fun individual to work with

 TRADITIONAL MARKETING DELIVERABLES

Advertising • Direct Mail • Marketing Campaigns • Resource Allocation • Strategic Communications • Strategic Planning • Corporate Branding: Artistic Conceptualization • Banner Ads • Banner Design • Business Cards • Business Collateral • Corporate Identity • Corporate Website • Letterhead • Logo Design

ONLINE  MARKETING DELIVERABLES

Website Development: Domain Registration • GUI • Interface Design • Mockups • Online User Experience • Page Layout • Splash Pages • User Interface Design • Web Architecture • Website Design • Web Page Production/Layout/Content • Website Hosting • Wireframes

Graphic Design:  Banners • Buttons • Brochures • Catalogs • Flyers • Flyer E-Blasts • Print Advertisement • Print Graphics • Sales Specials • Web Graphics • Webpage & e-Newsletter Layout • Visual Graphics • Photo Re-Touching

Web Content Management: Content Management Systems (CMS) • Copywriting/Web Content • Style Guides

PROFESSIONAL EXPERIENCE

 Freelance Web/Print Designer – under name Ice9Design, Various contractual roles, Los Angeles, CA, 2000-present

Target sectors include: Entertainment, sports & fitness, coaching/counselling, product development

  • Offer professional website design/maintenance/hosting, print/graphic design, Flash, and other small business services such as logo and banner design
  • Manage a portfolio of on avg. 5 clients at any given time, with a focus on helping clients market themselves optimally, to include consulting with clients via phone/IM/Skype to strategize their branding and online campaigns
  • Handle all aspects of business development, incl. creating proposals, invoices and preparing RFP’s
  • Design/develop/update unique and visually compelling websites, incl. Flash animations and sound/music clips and print marketing materials for start-ups and small to medium businesses
  • Develop/maintain websites using Content Management Systems, write HTML & CSS, and modify/troubleshoot JavaScript & PHP
  • Design other marketing collateral, eg. advertisements, buttons, CDs, DVD packaging & promotional content (movie poster/postcards), illustrations, logos/banners, postcards/posters/flyers, stickers and T-Shirts
  • Review and approve final design layouts
  • Re-touch photos, using PhotoShop
  • Drive client promotions, social media campaigns, email blasts, online newsletters and press releases
  • Educate clients on updating their own site, using HTML or WordPress
  • Develop HTML emails using Marketing Automation software
  • Drive initiatives to secure press coverage (eg. Crushes, PulpStar)

Overall Results: To date have set up over 30 websites and have supported several ad campaigns by collaborating with a PR person.

Major Projects:

  • Website Design projects: To date, have design/maintained 20+ websites for the Texas Counseling Association, with its 12 divisions, 7+ chapters, and various special projects/pages (2008-on). Also designed/developed/managed websites for bands Crushes/KrebStar (+ CD packaging and promotional materials), GSLP, TXHubCouncil, IAMFC, Exeter UFO Festival, Black Baseball Players, Elect Kathleen Walker, Fit Happens (fitness bootcamp), Honey Badger & Sheen (a mini episode animation), Strange Septembers (full-length documentary currently being shopped to distributors), Sunshine Court (a TV show pilot), Transcription Studio (soon to be published), and Z-Machine Entertainment.
  • e-Commerce Website Design: Designed/implemented the e-commerce website and retail cart for PulpStar – Creator of personalized “vintage” pulp novels, poster prints, and greeting cards, pulpstar.com.  This involved integrating PHP forms with a MySQL database.  Set up Word document templates with mail-merge fields to integrate database information.  Designed various novel covers, prints, and cards.  Designed promotional and marketing materials such as advertisements, banners, flyers, HTML emails. 2004-2010
  • Online Payment Set Up projects: Set up online Payments via PayPal for FitHappens.com, Strange Septembers, and Texas Council of HUBs. Set up a retail shopping cart for PulpStar.
  • Other projects: Set up a Job Board, Membership Site, BuddyPress, Events Calendar, Fundraising, and Social Media.

Social Media Projects:

  • FaceBook Pages Set Up:  Set up FaceBook Pages for Crushes, Ice9Design, Strange Septembers & Xylowaves.
  • Google AdSense Campaign: Set up Google AdSense adverts for FitHappens website.
  • YouTube: Set up the Honey Badger & Sheen YouTube channel – 9,448 views to date

Web Production Designer, Bulldog Solutions, Austin TX, 2008-2009

Developer of successful lead-generation marketing campaigns and strategies for B2B organizations in sectors such as finance/ insurance, health care, science & technology, telecom and publishing. bulldogsolutions.com

Clients include: Bank of America, GlobalSpec, IntelHealth, MedTech, Symantec, OpenText, Thomson CompuMark and VeriSign

  • Developed over 50 promotional HTML email/email blasts for clients
  • Consulted with clients via phone/IM/Skype to strategize their branding and online campaigns
  • Designed a variety of web-based marketing materials including HTML e-mails, web pages, banner ads, skins/templates, and wireframes
  • Developed online marketing campaigns, in collaboration with multiple internal teams and the clients
  • Interpreted a variety of client corporate style guides and applied various brand identities
  • Created promotional emails, using CMS called Eloqua
  • Created promotional materials in InDesign

Major Projects:

E-Blast Campaign: Developed over 50 promotional HTML emails/email blasts, produced mock-ups and wireframes, followed style guides, and designed graphics and visual elements

New Media Designer, Warner/Chappell Music, Los Angeles CA, 2001-2004

Warner Music Group’s award-winning global music publishing company and a leader in creating innovative strategies  for marketing and promoting its songwriters and their music,  warnerchappell.com

  • Generated/updated HTML and Flash
  • Designed banners, graphics and content on website
  • Produced/uploaded audio clips
  • Modified/troubleshot HTML, JavaScript and PERL
  • Assisted in the marketing and promotion of the website

Held a number of office administrative roles during and after computer studies, including an Administrator role, from 1995 to 1998, where progressively involved in IT management and website design.  Subsequently, worked as a Web Designer for FairMarket in Woburn MA, 1998-2000, where maintained/updated company website and built auction web pages for clients, along promotional and marketing materials and produced HTML e-mails.

EDUCATION & TRAINING

Computer Graphics course, 1995

Northeastern University in MA, Boston MA

Computer Administration, 1991-1992

Gibbs College, Boston MA

IT SKILLS APPENDIX

WEB DEVELOPMENT

Web Development:  Dreamweaver (7 years)

Content Management Systems (CMS): WordPress (4 years), WordPress MultiSite (6 months), XCatalyst (4 years), Eloqua (1 year), MemberGate (6 months)

E-commerce: MarketPress (6 months), RetailCart (4 years)

Plugins: WP Job Board, BuddyPress, Contact Form 7, Events+, MagicMembers, MarketPress, Membership, Pro Sites, User Role Editor,

File Transfer Applications: FTP (10+ years)

Programming & Scripting Languages: HTML/HTML5 (10+ years), CSS (9 years), JavaScript (10 years; basic), PHP (4 years, very basic)

User Interfaces: UX (user experience), Web Standards, Wireframes

VISUAL & GRAPHIC DESIGN

Adobe CS5: Photoshop (10+ years), Adobe Flash (10+ years), Illustrator (10+ years), InDesign (4 years), Acrobat

Digital Photography (note: used some of my photos in client’s web pages)

Photo Special Effects/Re-touching & Image Optimization/Manipulation in PhotoShop

OTHER SOFTWARE

Music: Audacity (5+ years), FL Studio (1+ years), SoundForge (8 years)

Video Editing Programs: Final Cut Pro (1 year), Adobe Premiere  (1 year),  Sony Vegas  (1 year), iMovie (1 year)

MS Word, PowerPoint

O/S: Windows XP/Vista/7, Macintosh

 

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